“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.” ― Phillip Kotler
Social media marketing which is also called Internet or online marketing/advertising, is a process of driving traffic to various platforms/social media sites for the purpose of publicity/brand awareness, customer service management, sharing information or promoting various goods and services. Also companies join the social channels and consumers can interact with them, this interaction feels personal to users because of their previous experiences with social networking site interactions. The internet is accessible to anyone via a mobile or smartphone and other various gadgets; it also allow individuals to interact with one another and build relationships via these social media sites.
However, over the past few years, advertising/marketing on social media platforms in Nigeria has a taken a different shape and has become irritable. You cannot visit any site now especially on the Google Platform without being bombarded with various clips from different companies/organizations/online stores advertising their products. For example, for every single YouTube video you click to watch, you find one advert and it reoccurs like that for each view. It is worthy of note that there is a "Skip Ad" icon which enables you to skip the Ad about to be shown but it still wears one out having to always do that. Also, you will notice that irritant adverts that pop-up when you visit any other site. The latest which I noticed, are Ads from different organizations/companies/online stores, StanbicIBTC Bank, MTN, Jumia, Konga, and even Ads telling me how I can make #41,000 daily now pop-up above my blog page and even on my blog dashboard. Urgghhh! I get the impression that some of these online Ads are Scams following the frequency by which they pop up on my screen.
Why should my privacy be invaded with so much arrogance and disrespect? Is it a crime to be signed on to a free platform or have an existing account with a site? I am not against social media marketing because I also use these social media platforms for adverts/promotions too, but I believe in modesty and caution in exhibiting these Online Ads campaigns.
“We don't have a choice on whether we do social media; the question is
how well we do it? ― Erik Qualman
I love you always, Hugs!!
You see the thing, you can't escape ads on a free site. The site has to find a way to make money. There is a quote which goes: 'If you aren't paying for a product, you are the product'. So this is the reality. It is pretty annoying, obviously. However, the only way to sharply reduce the intrusion of ads is to pay for more online services.
ReplyDelete@Polymathjoe: You mean nothing is free in Freetown? Lol. Well, I still believe caution can be applied in Ad campaigns.
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